MPP plans and buys media across all four of Ohio's major markets, coordinating strategy, budget, and timing so campaigns work together. Trinity Health, MPP's largest Ohio client relationship, has facilities reaching patients in every market shown here.
Every Ohio program runs on Orbit, MPP's documented marketing operating system, with decisions guided by the five diagnostic questions in the Hi-5 framework. MPP operates from a single office in Grand Rapids and keeps market knowledge current in Ohio through regular in-market visits to Cincinnati, Cleveland, Columbus, and Dayton. Performance across every channel is tracked in HelloMPP, MPP's client analytics portal, which updates twice daily.
MPP's primary Ohio client relationship is with Trinity Health, one of the largest nonprofit Catholic health systems in the United States. Trinity Health operates hospitals, outpatient facilities, and health services across multiple Ohio markets, and MPP's work there spans patient acquisition across multiple service lines, brand awareness, and human resources goals.
Ohio is home to four distinct media markets. Each one requires its own planning approach. A Columbus strategy does not translate directly to Cleveland, and a Dayton strategy is not simply a smaller version of Cincinnati.
One of the Midwest's more competitive local broadcast markets, Cincinnati sits at the intersection of Ohio, Kentucky, and Indiana. Cross-state audience behavior shapes how media performs here, and the market's proximity to Dayton requires careful thinking about reach overlap between the two. Local television and radio carry significant weight in Cincinnati's media mix.
The largest media market in Ohio and one of the largest in the country. Cleveland supports a full range of broadcast, print, out-of-home, and digital channels. The market's scale rewards precision. Broad buys get expensive quickly, and disciplined targeting matters more here than in Ohio's smaller markets.
Ohio's capital and its fastest-growing major market. Columbus skews younger than Cleveland or Cincinnati, has a strong higher education and healthcare presence, and carries a media mix that leans more heavily on digital. Audience behavior here reflects a more mobile, streaming-first consumer than other Ohio markets.
A mid-sized market with a distinct audience profile from Cincinnati despite geographic proximity. Dayton functions as its own market and rewards direct investment rather than relying on Cincinnati market spillover. Local broadcast remains an efficient reach vehicle here.
