A media audit from MPP is a structured, documented review of how your media program operates. It looks at whether your strategy holds up, whether your spend is going where it should, whether your tracking is working, and whether your vendor relationships are built in your interest. When it's done, you have a clear picture of what's working, what isn't, and what to do next.
IYKYK. Audits are for those who don't.
A media audit is a structured, evidence-based review of an organization's paid media activity. It examines how media dollars were planned, purchased, documented, and measured against stated objectives.
A thorough media audit covers several areas: the media plan and channel mix rationale, spend documentation and fee structures, delivery verification and vendor reconciliation, and tracking and measurement configuration. For hybrid programs that include both digital and traditional media, audit scope also encompasses how those channels were coordinated and whether cross-channel performance was measured cohesively.
A media audit produces findings supported by documentation, not summaries or impressions. Its purpose is to establish what actually happened, identify gaps and risks, and produce an action-oriented set of recommendations.
The scope of each audit varies by program, and the access you can provide MPP. These are the areas a full review typically covers.
The output of a media audit is a written deliverable.
It documents MPP's findings across each area of the review, identifies specific problems, and provides a recommended course of action. It is written so that someone who wasn't involved in the review can understand what was found and why it matters.
Findings are specific. If tracking is broken, the audit identifies exactly where and how. If spend is misallocated, the audit traces it to a specific line item or vendor relationship. Vague findings don't support confident decisions, and MPP doesn't produce them.
The audit also includes a prioritized roadmap identifying which issues to address first, which can wait, and which represent the most meaningful opportunity for improvement. That roadmap is what the next conversation is built around.
Orbit is MPP's marketing operating system. It organizes strategy, creative, media, and measurement into a continuous loop of activation, optimization, and learning. The Hi-5 framework sits at the center of Orbit, providing five diagnostic questions that every healthy program should be able to answer at any point in its lifecycle.
A media audit applies those same five questions to a program that MPP didn't build. It evaluates what's actually in place, where the gaps are, and how far the current program is from operating the way Orbit operates. The findings don't just describe problems in isolation. They describe what a well-structured program looks like in those areas and what it would take to close the distance.
When an audit leads to a broader engagement with MPP, the roadmap that comes out of the audit becomes the configuration brief for how Orbit gets built around the client's program. The audit is how that process starts with evidence rather than assumption.
The audit deliverable belongs to you. We typically see clients use the findings of their audits in one of two ways.
Some clients take the findings to their existing agency or internal team and act on them directly. That's a legitimate outcome, and MPP doesn't build the audit process around capturing the next engagement.
More often, the audit opens a practical conversation about what a different approach would look like. The roadmap that comes with the findings identifies specific problems and organizes them by priority. From there, MPP can scope what it would take to address each one, whether that's a focused service engagement or a broader program transition into Orbit.
The progression is straightforward: the audit surfaces what's broken, the roadmap names it, and the next conversation is about who fixes it and how.
Media audit engagements are quoted by complexity. A program running a single digital channel with one vendor relationship requires a different scope of review than one running across multiple digital channels, traditional placements, several geographic markets, and multiple vendor relationships simultaneously.
When you request an audit, MPP reviews the scope of your program before providing a quote. Factors that typically affect scope include the number of active channels, the number of vendor or agency relationships, the complexity of tracking and measurement setup, geographic spread, and whether historical campaigns or legacy spend need to be evaluated alongside current activity.
Every audit engagement includes a defined scope, a written deliverable, and a working session to review the findings. Nothing is open-ended.
Tell us a bit about your current setup and we will follow up to discuss scope and next steps.
