HelloMPP gives you direct visibility into spend, pacing, and performance across every channel in your media program. It's configured before your campaigns go live and updated twice daily, so you're never waiting on a report to answer a question that's already urgent.
HelloMPP is a proprietary client portal and analytics platform built and maintained by Media Place Partners. It gives clients direct visibility into media spend, pacing, creative performance, and campaign activity across both digital and traditional channels. HelloMPP connects directly to MPP's internal systems and to advertising platforms via API, which means data reflects what's actually running rather than what was exported at a fixed point in time. Access is configured before campaigns go live.
Most agency clients experience reporting on a schedule: a weekly summary, a monthly deck, a review call. By the time the report arrives, the data is already several days old and the question that prompted it is still unanswered.
HelloMPP was built around a different assumption. When campaigns go live, reporting is already configured and running. Clients can see what's happening without filing a request first.
Off-the-shelf analytics tools are built around individual platforms. They show what happened inside a single channel without connecting it to the rest of the program. For multi-channel campaigns running across digital and traditional simultaneously, that gap matters.
HelloMPP combines digital and traditional media into a single media plan view. Clients can see what's in market, when each channel is running, and how tactics work together across the campaign timeline. For longer-running programs, website traffic, foot traffic, and inbound call data can be layered in to provide additional performance context where available.
HelloMPP includes a set of reporting views designed to answer common questions quickly, while still allowing deeper analysis when needed.
A high-level snapshot of digital performance across channels. Useful as an executive summary, a daily check-in, or a starting point for deeper analysis.
Performance by strategy and tactic. Helps identify what's working and where adjustments are likely to improve results.
Performance trends by day. Useful for catching pacing issues, anomalies, or emerging opportunities before they compound.
Message and format performance across active creative. Combine with landing page and conversion information to inform both optimization calls and future creative decisions.
How, where, and when conversions occur across campaigns. Connects activity back to outcomes rather than stopping at impressions or clicks.
For search campaigns, HelloMPP surfaces spend, keyword performance, and intent-driven activity.
Note: Available reports reflect the channels and campaigns active in your account.
Within Orbit, MPP's marketing operating system, HelloMPP is the Reporting pillar made visible to clients. The Hi-5 framework defines five questions every media program should be able to answer. HelloMPP is where clients can see the answers themselves, updated twice daily, without waiting on a debrief.
When the allocation pillar calls for a budget shift, HelloMPP is where clients can see what triggered the change and what was adjusted. When performance trends suggest a creative rotation is needed, the data behind that recommendation is visible in the platform before the conversation happens.
Reporting that stays inside an agency's systems is a summary. HelloMPP puts the actual data in front of the people responsible for the program.
HelloMPP has expanded beyond analytics into a full client portal. Through the platform, clients can place media orders, submit report requests, review campaign activity, place creative orders, and approve creatives, all without routing requests through separate inboxes or waiting for a coordinator to pass them along.
Because HelloMPP connects directly to MPP's internal systems, requests move faster, fewer things fall through the cracks, and the status of any open item is visible in one place.
HelloMPP is designed, built, and maintained entirely by MPP. The same team that plans and buys the media controls what the dashboard shows and how it reports it.
There are no third-party vendors between the data and the client. Reporting stays aligned with execution because both live inside the same system. HelloMPP updates twice daily, so clients see recent activity without waiting on a scheduled export or a request to the team.
That's not an accident. MPP built HelloMPP because controlling the reporting system is part of being accountable for the results.
