MPP works across industries where media has to hold up to scrutiny: healthcare, insurance + finance, education, arts + entertainment, food + beverage, and home services among them. Every program runs through the same documented system, regardless of the vertical, adjusted for what each industry actually requires.
MPP is designed to work with any organization in any industry.
MPP plans and buys media for health systems and specialty care providers across multiple states, supporting patient acquisition across service lines, brand awareness, and workforce recruitment at both the system and facility level. Healthcare media has to work within regulatory boundaries most industries don’t face, and MPP builds every plan with that constraint in from the start rather than working around it after the fact. Our work in healthcare is long-standing, extensive, and varies widely across the industry.
MPP works with small local insurance agencies, big insurance agencies, and nationwide carriers, along with community banks and credit unions. Our work extends from brand campaigns to broad awareness aimed at getting the phone to ring, along with new client acquisition and service line promotion. Auto-Owners Insurance's agent co-op program is a long-standing example of that work. The system MPP built for Auto-Owners Insurance handles hundreds of small individual buys at once, with reporting that rolls up to corporate while still giving individual agents visibility into their own local activity.
MPP has worked with universities and community colleges on documented enrollment and lead generation programs, including successfully growing enrollments during periods when enrollment nationally was under pressure and declining. Our experience extends from nationally recognized colleges and universities to local community colleges and charter school systems. We've helped business schools gain enrollment, launched new programs, and filled seats at football stadiums.
MPP has run media programs for professional sports organizations, performing arts companies, botanical gardens, library systems, and zoological societies. These programs often require moving quickly around live schedules and ticketed events, where timing matters as much as targeting.
MPP has had the pleasure of working with large grocers, specialty food providers, and two of West Michigan's best known breweries. Our programs are built around local market presence (no matter where that market is), foot traffic, brand growth, and of course more sales, whether it's across the street or across the US.
MPP helps home services companies in West Michigan and in the Chicago area with brand recall and lead generation. This includes HVAC, plumbing, water restoration, electricians, roofing and general construction. Home services require local visibility and consistent sustainable lead volume as well as brand awareness to keep brands top of mind in an highly competitive industry. MPP builds programs that deliver both.
Every program runs through
Orbit and reports in HelloMPP.
