Media planning + buying built for accountability.

Rooted in the Midwest. Trusted across the US.

Since 1999, MPP has helped regional and national organizations cut through the complexity of multi-channel media. We plan and buy across digital and traditional channels, including paid search, paid social, programmatic, CTV/OTT,  streaming audio, broadcast TV, radio, and OOH. Everthing is guided by Orbit, our proprietary marketing operating system. No silos, no surprises, just accountable media that performs.

We make every dollar defendable.

What does Media Place Partners do?

Media Place Partners (MPP) is a full-service media planning and buying agency serving regional and national brands across the U.S. We plan, buy, and optimize paid media across digital and traditional channels, supported by marketing strategy, creative development, campaign management, and performance reporting through HelloMPP, our proprietary analytics platform and client portal.

In short: we help organizations run measurable, accountable media programs across every channel that matters.

Our operating system for media

Say hello to Orbit.

Most marketing programs don't fail because of bad execution. They fail because nothing's connected. Strategy in one place, execution in another, reporting somewhere else.

Orbit is MPP's marketing operating system. It connects strategy, creative, media and data into one continuous loop, protecting what's working today while building what comes next.

Explore Orbit
Orbit Core
The Hi-5
The 5 questions that guide every decision.
Inner Ring
Intelligence
Set the direction.
Build a narrative.
Track performance.
Explore Intelligence
Outer Ring
Activation
How strategy shows up
in the real world.
It's science.
Orbit is smarter strategy, better communication, faster pivots, budget to winners, and exploring what's next. It's repeatable results tracked in our state-of-the-art analytics system, HelloMPP, 24/7/365.
Put your media in Orbit

Built different. By design.

Most agencies feel the same because most agencies work the same. They have scattered workflows, inconsistent reporting, and decisions that are hard to explain. MPP is different by design.

In a galaxy of lookalike agencies, MPP is the one you've been looking for.
Strategic Leadership

At MPP, strategy, planning, and optimization are guided by a documented system (Orbit + Hi-5), supported by automation so senior leadership stays involved in decsions that impact budget + performance.

At other agencies, strategy is often concentrated at the pitch stage with execution handed off to junior teams or managed primarily through automation and presets.

Responsiveness

MPP guarantees a 1 business day response time. (24 hours on weekdays; next business day on weekends/holidays)

Response times at other agencies are often not guaranteed and vary by workload, team structure, and account tier.

Media Planning

MPP delivers centralized planning and execution across channels, guided by Orbit and the Hi-5. Frameworks, automation and AI support faster decisions, cleaner launches, and consistent optimization.

At other agencies, planning and execution can be fragmented across siloed channel teams, which slows approvals, creates inconsistent reporting, and reduces accountability across the full campaign.

Media Buying

When it benefits performance and pricing, MPP buys directly with local and regional media partners to improve negotiating leverage, reduce middle layers, and keep buying transparent. It also keeps media dollars closer to the communities you serve.

Many agencies route buys through national reps or bundled networks, which adds layers between the advertiser and the media partner as well as reduced visibility into pricing and placement.

Client Portal + Workflow

HelloMPP is our client portal for faster collaboration. You can place requests, submit orders, review creative, track progress, and view performance in a live dashboard, all in one place.

Requests and updates from other agencies often rely on email threads and individual points of contact. This can slow turnaround and reduce visibility when teams are busy or unavailable.

In-House Delivery

Campaign operations and delivery is handled in-house at MPP for tighter quality control, faster turnaround, and clear accountability, with zero surprise costs.

Other agencies may outsource parts of execution (creative production, setup, optimization, reporting), which can introduce extra handoffs, slower timelines, and less visibility into who is doing the work and what you're being charged.

Reporting + Analytics

HelloMPP is our in-house reporting and analytics portal built to unify performance across digital + traditional media. Clients get 24/7 access to dashboards, pacing, and results, so decisions are based on the full picture, not channel silos.

Reporting at other agencies is often limited to platform-native dashboards, spreadsheets, or third-party tools that don’t unify digital and traditional data, making it harder to understand total performance across channels.

Serious results.

For serious investments.

Talk is cheap. Proof takes work. The studies below show what happens when smarter strategy, common transparent execution, and data-driven optimization work together.

Frequently asked questions

What does Media Place Partners do?
MPP is a full-service media planning and buying agency. We plan, buy, and optimize paid media across digital and traditional channels for regional and national brands, and we report on all of it through HelloMPP, our proprietary analytics platform.
What is the Orbit Marketing System?
Orbit is MPP's marketing operating system, a framework that connects strategy, creative, media, and data into one continuous loop. At its center is the Hi-5: five diagnostic questions that guide every planning and buying decision we make.
What industries does MPP serve?
We work across all industries, including healthcare, insurance + finance, education, arts/culture + entertainment, food + beverage, and home services. We're a great fit for organizations managing complex multi-channel media programs.
How is MPP different from other media agencies?
MPP operates from a documented system that includes Orbit, the Hi-5, and Core vs. Explore. With this system, our decisions are structured and not reactive. We guarantee a one-day business response time, manage all delivery in-house, buy direct with media partners when it benefits pricing, and give clients 24/7 access to unified performance data through HelloMPP.
Where is Media Place Partners located?
MPP is headquartered in Grand Rapids, Michigan, and serves clients across the United States.

Say hello to MPP.

MPP delivers transparent media planning and buying with a system you can understand and results you can measure. Orbit, the Hi-5, and Core vs. Explore keep decisions accountable. HelloMPP dashboards keep performance visible. If you're ready for a partner that makes every dollar defendable, that's exactly what we do.

Let's get to work.
Media Place Partners the Midwest Marketing Agency Logo
3351 Claystone Street, SE
Suite 102
Grand Rapids, MI 49546
616-285-5429