An ongoing search and social e-commerce campaign that scaled to meet holiday demand, and the platform shift that helped drive it.
Crandall Office Furniture expertly rebuilds and restores pre-owned office chairs from premium brands like Steelcase, Haworth, and Herman Miller to like-new condition, sold at a fraction of retail price. Crandall has a physical retail store, but most of its sales happen through its website.
Facing increased competition, Crandall brought MPP on to grow online revenue through a targeted e-commerce campaign.
MPP ran a targeted search and social campaign through Q2 and Q3 on a consistent budget, and sales improved steadily. Heading into Q4, MPP saw an opportunity in the seasonal demand ahead and increased the budget by 21%.
Search campaigns ran consistently through Q2 and Q3. For Q4, MPP earmarked part of the increased budget to introduce Google Performance Max to the mix for the first time, adding new inventory and placements to capture more of the holiday shopping surge.
Social advertising ran alongside search through the full campaign, scaled up in step with the Q4 budget increase to keep pace with the added investment on the search side.
A modest, well timed budget increase paired with a new platform at exactly the right moment turned steady quarterly growth into a real surge. This wasn't a one-time push, it's the kind of adjustment Hi-5 is built to catch: watching the numbers throughout a flight, not just at the start, and moving when an opportunity like seasonal demand shows up.
