MPP is Michigan born, based in Grand Rapids and running media across the state's major markets every day. That home-state footprint shows up in the range of clients MPP works with, spanning healthcare, insurance and finance, education, arts, culture and entertainment, food and beverage, and home services.
MPP's approach to client relationships comes down to fit, not vertical. What matters is a budget that matches real expectations, and a partnership built on trust in the plan once it's built. That's the standard MPP has worked to across a wide range of Michigan organizations, including Trinity Health, Auto-Owners Insurance, Grand Valley State University, West Michigan Whitecaps, SpartanNash, Founders Brewing, New Holland Brewing, and Bergsma Plumbing. Orbit and Hi-5 make that range possible, and Grand Rapids is where it all runs from.
Michigan is home to six very different media markets, and Grand Rapids is where MPP calls home. A Detroit strategy may not fly in Traverse City, and no single market stands in for the rest of the state.
MPP's home market. Grand Rapids built its reputation as a furniture manufacturing hub and has grown into a center for craft beer, healthcare and life sciences research anchored by Van Andel Institute, and a growing arts scene built around events like ArtPrize. Being based here means direct relationships with local media partners, firsthand knowledge of how West Michigan audiences behave, and no lag between a shift in the market and a shift in strategy.
Michigan's largest and most competitive media market, with broadcast, cable, and digital reach spanning the entire metro area. Home to major automotive manufacturers, professional sports franchises, and large healthcare systems, Detroit supports every channel MPP works in. The market's scale means broad buys get expensive quickly, and disciplined targeting matters more here than anywhere else in the state.
Anchored by the University of Michigan, Ann Arbor skews younger and more educated than Michigan's other major markets, with a media mix that leans digital and audience behavior shaped by a large student and research population. The market also carries a strong healthcare presence, home to Michigan Medicine. Campaigns built for Ann Arbor often need a different creative approach than the rest of the state.
Kalamazoo's economy runs on pharmaceutical manufacturing and medical devices, home to one of the largest Pfizer facilities in the country alongside Stryker, plus a strong presence from Western Michigan University. That combination of life sciences employment and higher education gives Kalamazoo a distinct, more specialized audience profile than a typical mid-sized Michigan market.
As the state capital, Lansing's market is shaped by state government and Michigan State University, alongside a regional healthcare presence. Government and institutional audiences set Lansing apart from Michigan's other mid-sized markets, and out-of-home placements here often reach well beyond the city itself into the surrounding region.
A seasonal, tourism-driven market in Northern Michigan, Traverse City's population and audience behavior shift significantly between summer and winter. Known for its wine region, arts scene, and resort economy, the area is also home to Turtle Creek Casino and Leelanau Sands Casino, both owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians. Campaigns here need to account for a very different rhythm than Michigan's year-round metro markets.
