MPP operates from a single office, but clients are spread across the country. The 8 states shown below cover where MPP has existing client relationships, but not the boundaries of where we work.
MPP plans and buys media for health systems and specialty care providers across 7 states, with active partnerships supporting patient acquisition across multiple service lines, brand awareness, and human resources campaigns at both the system and local facility level.
MPP has worked with universities and community colleges across Michigan and Indiana, including documented enrollment and lead generation programs.
MPP manages co-op media programs for independent insurance agents across the country, with the Auto-Owners Insurance agent co-op program as a long-standing example of that work.
MPP serves home services companies in West Michigan and the Chicago area, including HVAC, plumbing, and related trades verticals.
MPP has run media programs for professional sports organizations, performing arts companies, botanical gardens, and zoological societies in Michigan.
MPP has worked with regional craft beverage producers, including two of West Michigan's best-known breweries as well as a boxed water provider.
These six categories represent where MPP has the deepest client history, not the limits of who MPP works with. Client relationships in broadband, commerce, banking, and tech have grown out of the same fit-first approach found everywhere else, a budget that matches real expectations and trust in the plan, rather than a checklist of industries.
Client relationships from across the US work because the process behind them is fully documented and doesn't depend on proximity. MPP is headquartered in Grand Rapids, but supports client locations across active states with in-market visits. Those visits and clear communication keep relationships and market knowledge current in places where audiences actually live.
Orbit is that process. It connects strategy and reporting into a continuous loop: results inform strategy, and strategy then shapes planning and buying decisions across every channel. Every decision inside Orbit is evaluated against the five diagnostic questions that make up MPP's Hi-5 framework: whether the right audiences are being reached, whether media and creative are aligned, whether the program has sufficient reach, whether budget allocation reflects actual goals, and whether reporting captures the right signals. Those questions apply in Columbus the same way they apply in Grand Rapids.
HelloMPP, MPP's client analytics portal, updates twice daily. Digital channels get full performance data, including spend, pacing, and results. Traditional channels appear in HelloMPP's in-market timeline, showing what's running, where, and when, rather than full performance metrics.
