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Programmatic Display

Google Performance Max Marketing: What brands and advertisers need to know

In this article, we answer questions about how to use Google Performance Max marketing, what it is, and how it impacts advertisers and brands.

MPP’s guide to Google Ads Part 2

In this article, MPP breaks down more Google ad campaigns - videos, Performance Max, Apps, and Discovery Campaigns.

Geotargeting vs. Geofencing - what's the difference?

There are two common types of location targeting used in digital advertising. Here's what you need to know about geotargeting vs. geofencing.

5 easy tips for an effective CTA

CTAs are the bridge between your campaign and the conversions you seek. Here are 5 easy tips to use as you come up with your next effective CTA.

MPP’s guide to Google search and display ads

Our expert guide to Google search and display ads gives you the ins-and-outs of Google's ad network and how it fits with your marketing strategy.

3 reasons to use HTML5 for your next banner ad

Trying to decide on GIF vs HTML5 for your next banner? We'll give you 3 reasons to use HTML5 for your animated banner ad.

Banner Advertising Cheat Sheet

Keep Media Place Partner's banner advertising cheat sheet by your side while designing your creatives to attract your target audience.

Banner Ads Best Practices

Learn about different types of display banner ads available to marketers, the pros and cons of each format, and banner ads best practices.

Say hello to MPP.

MPP delivers transparent media planning and buying with a system you can understand and results you can measure. Orbit, the Hi-5, and Core vs. Explore keep decisions accountable. HelloMPP dashboards keep performance visible. If you're ready for a partner that makes every dollar defendable, that's exactly what we do.

Let's get to work.

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