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Marketing

5 Important Digital Marketing KPIs

Discover the digital marketing KPIs that allow businesses to track performance and grow their business faster.

Do advertising awards matter?

Do advertising awards matter? It’s a trickier question than you may think. Let’s take a peek behind that awards show curtain.

3 ways digital and traditional marketing work together

Combine digital and traditional advertising together for winning campaigns. Here are 3 ways digital and traditional marketing work together.

The cost of hiring a marketing agency

Agency prices shouldn’t be a secret. Discover the typical cost of hiring a marketing agency and the services and expertise you're paying for.

How to set up Google Tag Manager

Part 2 of our measurement series provides step-by-step instructions on how to set up Google Tag Manager on your website to help you track performance better.

How to add Google Analytics to Google Tag Manager

The last of the 3 part Measurement series from MPP walks you step by step through how to add Google Analytics to Google Tag Manager.

How to share Google Analytics access

Do you need know how to share Google Analytics access safely with someone? Our guide will help you do so properly and safely.

MPP’s Full-Funnel Marketing Crash Course: Part 2

Explore your full-funnel marketing strategy you can use to use to stay in front of your audience during their buyer journey.

Marketing Discovery Meeting

How To Prepare For Your Marketing Discovery Meeting

How to implement SMART goals

Part two of MPP's SMART goals series walks through a real-world example of turning a finished goal into an action plan. It covers SEO optimization, content creation, paid advertising, and lead management, with practical steps for each.

Why Landing Pages are Important to Marketing

Why Landing Pages Matter for Marketing

Use SMART goals to grow your business

Stop setting "fuzzy" objectives and start driving real results. Learn how to use the SMART framework: Specific, Measurable, Achievable, Relevant, and Timely to help you transform vague intentions into a high-growth business strategy. We’ll walk you through a real-world example to show you exactly how it’s done.

Say hello to MPP.

MPP delivers transparent media planning and buying with a system you can understand and results you can measure. Orbit, the Hi-5, and Core vs. Explore keep decisions accountable. HelloMPP dashboards keep performance visible. If you're ready for a partner that makes every dollar defendable, that's exactly what we do.

Let's get to work.

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