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Marketing

How to make a buyer persona

In Part 2 of our series, you’ll learn how to make a buyer persona in four simple steps.

What is a buyer persona, and do you need one?

Every ad campaign needs an audience, and buyer personas are a great way to find them. But what is a buyer persona? Read on for our deep dive.

Five ways to improve conversion rates

Conversions are the desired outcome of every ad campaign. We’ve put together a list of five ways to improve conversion rates.

How to verify your domain

Understand what domain verification is, why it matters, and how to verify your domain with various partners and platforms.

Top 4 hospitality and hotel marketing challenges and solutions

Let's delve into the top challenges faced by hotel marketing pros and explore effective solutions to help your hotel thrive in this dynamic industry.

Should I rebrand or generate leads?

Have you ever wondered if you should rebrand or generate leads? You're not alone! Read on for our tips and guidance on this common question.

Advertising regulations in higher education you need to know

Schools looking to partner with a higher education advertising agency need their partner to deliver ads that follow federal regulations.

5 easy things you can do today to boost your search ranking

Improving your search ranking doesn’t have to be overwhelming! Here are 5 easy steps you can take today to start boosting your ranking.

Why you need an SSL certificate for your website

That padlock in the address bar does more than you think. Here’s why an SSL certificate matters for security, trust, and your marketing results.

Your guide to the marketing metrics that matter

Not sure if you’re tracking the right KPIs? Here’s how to focus on the marketing metrics that show whether a campaign is really working.

Top healthcare branding best practices

Patients compare providers online before they ever book. These healthcare branding best practices help your organization stand out and earn their trust.

What are UTMs?

What are UTMs? Though you might not have noticed them before, UTMs are a powerful tool in your advertising arsenal. Here’s what you need to know.

Say hello to MPP.

MPP delivers transparent media planning and buying with a system you can understand and results you can measure. Orbit, the Hi-5, and Core vs. Explore keep decisions accountable. HelloMPP dashboards keep performance visible. If you're ready for a partner that makes every dollar defendable, that's exactly what we do.

Let's get to work.

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