IN their words

Todd Morris

VP Brand + Creative

Todd Morris carries the title VP of Brand and Creative, but he's really MPP's Swiss army knife, tackling whatever lands on his desk and plenty that doesn't. That versatility comes from nearly two decades at the company in a range of roles since 2004. He got his start as a freelance web developer in the early internet days, then joined Adtegrity after answering a job posting for Publisher Relations Manager. His creativity and eye for the digital medium helped him spot problems, pitch solutions, and implement fixes that pushed Adtegrity to the front of early internet advertising, eventually leading him to build Adtegrity's Marketing department from scratch and become its first VP.

Todd's advice to other marketing professionals: "Just because a job doesn't exist doesn't mean it can't exist. Coming up with creative solutions and pitching new ideas increases your value as an employee." In his free time, Todd bicycles long distances, draws, paints, composes music, and writes under the name The Salty Marketer.

Todd Morris

Articles

creating ads that work and win you new customers and business

5 things your ad needs to win business

The AI Playbook

Want to show up in ChatGPT and Perplexity? Here's the Playbook.

Scales representing the choice of who should make creatives for your next campaign

Who should make my ads? Here are your options and the pros and cons

Why you should use HTML5 for your next banner ad

3 reasons to use HTML5 for your next banner ad

An illustration showing the quote "I know half of my money spent on advertising is wasted. The problem is, I don't know which half."

How to track traditional media with Google Analytics

The difference between SEO and Paid Search

The difference between SEO and Paid Search

How to set up Google Tag Manager

How to set up Google Tag Manager

How to add Google Analytics to Google Tag Manager

Marketing Discovery Meeting

How To Prepare For Your Marketing Discovery Meeting

Say hello to MPP.

MPP delivers transparent media planning and buying with a system you can understand and results you can measure. Orbit, the Hi-5, and Core vs. Explore keep decisions accountable. HelloMPP dashboards keep performance visible. If you're ready for a partner that makes every dollar defendable, that's exactly what we do.

Let's get to work.
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3351 Claystone Street, SE
Suite 102
Grand Rapids, MI 49546
616-285-5429
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