IN their words

Todd Morris

VP Brand + Creative

Todd Morris carries the title VP of Brand and Creative, but he's really MPP's Swiss army knife, tackling whatever lands on his desk and plenty that doesn't. That versatility comes from nearly two decades at the company in a range of roles since 2004. He got his start as a freelance web developer in the early internet days, then joined Adtegrity after answering a job posting for Publisher Relations Manager. His creativity and eye for the digital medium helped him spot problems, pitch solutions, and implement fixes that pushed Adtegrity to the front of early internet advertising, eventually leading him to build Adtegrity's Marketing department from scratch and become its first VP.

Todd's advice to other marketing professionals: “Just because a job doesn't exist doesn't mean it can't exist. Coming up with creative solutions and pitching new ideas increases your value as an employee.” In his free time, Todd bicycles long distances, draws, paints, composes music, and writes under the name The Salty Marketer.

Todd Morris

Articles

Google Performance Max Marketing: How It Works

Google Performance Max Marketing: What brands and advertisers need to know

5 Tips for Creating Great Streaming Audio Ads

5 Tips for Creating Great Streaming Audio Ads

How Google Ads Work

How Google Ads Work

How to verify your domain

How to verify your domain

Meta supports Instagram in search results: what it means for you

Meta supports Instagram in search results: what it means for you

creating ads that work and win you new customers and business

5 things your ad needs to win business

The AI Playbook

Want to show up in ChatGPT and Perplexity? Here's the Playbook.

Scales representing the choice of who should make creatives for your next campaign

Who should make my ads? Here are your options and the pros and cons

Why you should use HTML5 for your next banner ad

3 reasons to use HTML5 for your next banner ad

Say hello to MPP.

MPP delivers transparent media planning and buying with a system you can understand and results you can measure. Orbit, the Hi-5, and Core vs. Explore keep decisions accountable. HelloMPP dashboards keep performance visible. If you're ready for a partner that makes every dollar defendable, that's exactly what we do.

Let's get to work.
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3351 Claystone Street, SE
Suite 102
Grand Rapids, MI 49546
616-285-5429
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