News and Articles about Marketing

Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.

Cold, warm, and hot leads: What’s the difference?

What exactly are cold, warm, and hot sales leads? What marketing tactics can you use to reach these groups?

5 min read

Recession Marketing 101: Tips on Advertising During a Recession

Discover MPP's top 5 tips you need to get started advertising during a recession.

6 min read

How to prepare for your creative co-lab

MPP's creative co-labs are a powerful way to cut through the clutter and optimize the creative brainstorming process.

3 min read

Recession Marketing 101: Knowing Your Product or Service

In our recession marketing series so far, we’ve covered some of the biggest questions you may have about advertising when economic times are...

4 min read

Advantages of local advertising

Everyone has local customers – why not try to reach yours? Local advertising offers many benefits for small and big businesses alike.

5 min read

Recession Marketing 101: Types of Customers in a Recession

Consistent patterns from past recessions can help you know what to expect. Let's dive into the different types of customers you can expect in a recession.

4 min read

Advertising regulations in higher education you need to know

If you don’t know the rules for higher education advertising, you could put your reputation at risk. Set yourself up for success by learning what you can't say in your higher education marketing.

5 min read