News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
Is TikTok Advertising right for your business?
Should you advertise on TikTok? MPP sheds light on the hot social media platform.
Top 3 benefits of content marketing for banks
Put potential bank customers at ease by publishing content. Here are the top 3 benefits of content marketing for financial institutions.
Is Facebook Advertising Relevant?
Is Facebook advertising still relevant? MPP will break down the state of advertising on this popular social media platform.
Top 5 common landing page mistakes – and how to fix them
It seems there are more examples of poor landing pages than good ones. Here are the top 5 common landing page mistakes – and how to fix them.
How the traditional media buying process works
When thinking about the modern era of marketing, how best to acquire leads and grow your business, people will often overlook the importance and...
The essential guide to Spotify and Pandora ads
What types of Spotify and Pandora ads are available to brands? MPP covers your options in our essential guide to Spotify and Pandora ads.
When not to refresh your creatives
While it’s important to know when it’s time for a change, it’s equally important to know when not to refresh your creatives. Here are some tips.
5 things your ad needs to win business
Discover the five elements that your ad must have to win business.
When you should refresh your creatives
Keeping a campaign running for too long can cause ad fatigue. But how do you know when it’s time to refresh creatives? Here are 5 tips.
How does Google Analytics 4 benefit my advertising?
Google Analytics 4 offers powerful benefits for businesses and brands, from user data to improve marketing to website insights.
How the digital media buying process works
Media buying can be a confusing process, and untangling the intricacies of digital media buying is no exception. With channels like display,...
Infographic: Why you need an omni-channel media mix
Someone who gets to know your brand through seeing your ads in an omni-channel media mix will be much more likely to convert. Here's why.