News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
The impact of major events on ad costs: elections, Olympics, and more
There’s one thing you can always count on to affect your advertising on a regular basis: major events. Here's the impact of major events on ad costs.
Essential higher education conversion rate optimization tips
Higher education marketing is competitive and a strong website is more important than ever. This is often the first place where visitors are...
Multichannel marketing vs omnichannel marketing
People are bombarded with advertising every day. To truly stand out, your brand must be present where the right people are to create a seamless...
4 hotel advertising tips that turn lookers into bookers
With countless options vying for travelers' attention, turning clicks into bookings can feel like a daunting task. In this post, we’ll dive into proven strategies to help you boost your conversion rates.
Founders Brewing Case Study
Discover how MPP brewed up some fresh marketing strategies for Founders Brewing in our craft beer case study.
5 essential healthcare landing page tips for success
To avoid losing prospective patients, follow these 5 healthcare landing page tips to ensure your page is patient-centric and driving conversions.
Corewell Health Case Study
See how MPP helped this West Michigan health stalwart navigate a changing health landscape in this Corewell Health case study.
How retargeting ads work
Learn how retargeting ads work and the benefits of using them in your marketing strategy.
Top 5 strategies to boost social media advertising for entertainment venues & cultural attractions
In today’s digital-first world, you can’t afford not to have a social media presence. But long gone are the days of being able to simply claim...
4 social media marketing tips for insurance agents
In the bustling digital landscape, social media platforms aren't just for sharing pet videos and vacation snaps. For insurance agents, they're...
From frustrating to flourishing: 4 common hospitality marketing challenges and solutions
The hospitality industry is a vibrant and exciting space, but it's also incredibly competitive. If you're in hospitality marketing, you're likely...
Top 10 best financial marketing strategies
In today’s world, banking customers expect more than just a place to park their paycheck. Here are the top 10 best financial marketing strategies.