News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
OTT advertising best practices for successful campaigns
Learn essential OTT advertising best practices to maximize the success of your campaigns. Boost brand visibility and drive results with our expert tips.
Beyond the Spotlight: Strategies for Boosting Entertainment Marketing Conversions
While advertising campaigns can have a plethora of different audiences, budgets, and goals, at the end of the day they’re all chasing the same...
4 tips for designing high-converting landing pages
Discover our top tips for crafting high-converting landing pages with expert advice on design, copy, and CTAs.
Don’t Tune Out! How Local Radio Advertising Boosts Business
Radio advertising has a surprisingly long history, dating back to the early days of broadcasting itself. The very first radio ad (a 10-minute...
Top 3 entertainment marketing challenges and solutions
Stuck in a rut? Check our MPP's top 3 entertainment marketing challenges with solutions to help your organization succeed.
Pre-roll Advertising Cheat Sheet
Pre-roll advertising making your head spin? Check out our pre-roll advertising cheat sheet for all the latest specs for YouTube, Hulu, and more!
5 Signs Your Business Needs a Marketing Makeover
It would be nice to think that once you’ve figured out a marketing plan for your business, you can just rinse and repeat. But the truth is that...
Spotify Advertising Cheat Sheet
Tune your Spotify advertising campaigns for success with our advertising cheat sheet.
TikTok Advertising Cheat Sheet
From scroll-stopping visuals to the right CTA, this guide ensures your TikTok advertising is up-to-date and designed to grab attention in a flash!
Snapchat Advertising Cheat Sheet
Snapchat advertising success means doing it right. Check out our Snapchat advertising cheat sheet for all the latest specs!
Pinterest Advertising Cheat Sheet
Pinterest is a visual discovery engine for items like recipes, home inspiration, how-tos, style, and fashion. For brands looking to increase...
The MPP Guide to Programmatic Advertising
To understand programmatic advertising, you must first understand how advertising has traditionally worked since the beginning. This guide to...