News and Articles about Marketing

Read and watch news and articles about marketing from the Media Place Partners blog.  Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.

5 ways to improve conversion rates

Five ways to improve conversion rates

Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates. 

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How to run an A/B test

How to run an A/B test

Now that you know what they are, you may be wondering how to run an A/B test. This article will explain the basics.

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How to verify your domain

How to verify your domain

Many platforms require domain verification, especially if you are running advertising within a platform. This article explains how to verify your domain, the importance of it, and answers some common questions about domain verification.

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3 reasons to use HTML5 for your next banner ad

3 reasons to use HTML5 for your next banner ad

If you're wrestling with choosing GIF animation or HTML5 for your next animated banner, we've got just the thing for you. In this snack-sized article we give you 3 reasons to use HTML5 for your next banner ad.

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