News and Articles about Marketing
Read and watch news and articles about marketing from the Media Place Partners blog. Topics covered in our blog include digital marketing, traditional marketing, marketing strategy, marketing best practices, marketing industry news, MPP news and MPP events.
3 reasons to use HTML5 for your next banner ad
If you're wrestling with choosing GIF animation or HTML5 for your next animated banner, we've got just the thing for you. In this snack-sized article we give you 3 reasons to use HTML5 for your next banner ad.
3 ways digital and traditional marketing work together
There is no war between digital and traditional advertising. In fact they’re perfectly suited to work together. Discover 3 ways you can combine the powers of both into an unstoppable campaign.
The cost of hiring a marketing agency
Agency prices shouldn’t be a secret. We’ll go over the typical cost of hiring a marketing agency and the services and expertise you're paying for.
4 Traditional advertising benefits
Traditional advertising isn't the dusty old dinosaur its been made out to be. Still powerful, still relevant. Let's explore traditional advertising!
How to advertise on radio
Learn when to use traditional radio advertising, what goes into the cost of running a radio ad, and how to find the right radio audience.
How to track traditional media with Google Analytics
Tracking traditional media with Google Analytics might be a little tricky, but its possible. We'll show you how.
Banner Advertising Cheat Sheet
Use our banner ad cheat sheet while designing your creatives to save time looking up ad sizes, specs, and file types.
The difference between SEO and Paid Search
We get asked almost daily: what’s the difference between Search Engine Optimization (SEO) and Paid Search (PPC)? We’ll break down the differences in this article.
Auto-Owners Insurance Case Study
See how MPP helped Auto-Owners Insurance efficiently manage their advertising co-op program.
How to set up Google Analytics
Setting up Google Analytics can be a challenge, especially for those who don’t have much technical experience with websites. Follow our step-by-step guide to set up Google Analytics quickly and painlessly.
How to set up Google Tag Manager
In this article, we'll walk you through how to set up Google Tag Manager on your website. This is part 2 in our Measurement series of articles...
How to add Google Analytics to Google Tag Manager
This article is Part 3 of our Measurement Series and provides step by step instructions on how to add Google Analytics to Google Tag Manager and...