Our Marketing Philosophy

#1 in marketing philosophy is Client First. You are the star of the show. The long list of clients who come back year after year is one of our proudest accomplishments and is a testament to our client-first commitment. MPP has been around since 2005, with both founders working in media since 1990. That’s decades of experience in the marketing world. Our mission is to understand your unique needs and present realistic solutions tailored to meet those needs. That means we always make the right decision for you, not the easy decision for us.

Another key marketing philosophy element is the way we develop media plans and marketing strategies. All media plans and strategies produced by MPP are developed using a full-funnel approach. This cross-channel strategy ensures that budgets are spent effectively without a bias toward a particular channel or tactic. Campaign recommendations consider channel mix, strategy, messaging, and data across the marketing funnel to build campaigns that deliver consistent, repeatable results. Our traditional and digital advertising teams work together to create integrated marketing plans that reach your key target audiences and markets.

If you’re looking for a deeper dive, check out our Full-Funnel Marketing Crash Course.

MPP is 100% independent. We have no vested interest in buying media within a certain channel, with particular vendors, or on specific properties. Remaining media neutral is another key marketing philosophy element that allows us to stay agile and adaptable. Throughout a campaign’s lifecycle, we identify what is working, look for new opportunities, and take budget away from tactics that aren’t performing up to par. Advertising is about audience and results, not venue.

Any successful marketing philosophy requires a data-driven approach. MPP evaluates the numbers from all angles, taking into account persona, journey, insights, goals, user experience, and KPIs. We use this data to personalize the user experience, acquire new customers, and measure and improve strategies in real time, all as part of a concerted effort to effectively reach your target audience and deliver on marketing objectives.

The final element of  the MPP Marketing Philosophy is transparency. Our client relationships are built on trust and integrity. That’s why we operate transparently with all clients and work to ensure you have access to the tools, data, and visibility into the supply chain to make the best decisions for your brand. MPP works with all major inventory providers and vendors, ensuring there are no hidden fees, black boxes, or other hands in your budget cookie jar.