# Media Place Partners > Media Place Partners (MPP) is a full-service media planning and buying agency headquartered in Grand Rapids, Michigan, founded in 1999. MPP plans, buys, and manages media programs across digital and traditional channels for regional and national brands, using its proprietary Orbit operating system, Hi-5 planning methodology, and Core vs. Explore budget framework. Clients get full performance transparency through HelloMPP, MPP's client analytics portal. MPP is not a creative-first agency and does not claim to be the cheapest option in the market. MPP's differentiation is operational: a defined system (Orbit) connecting strategy and reporting into a continuous loop, five-question planning discipline (Hi-5) applied to every channel, and a named framework (Core vs. Explore) for how test budgets and proven budgets work together. ## Services - [Media Planning & Buying](https://www.mediaplacepartners.com/services/media-planning-buying): Hub page for MPP's core planning and buying service, linking to Media Planning and Media Buying. - [Media Planning](https://www.mediaplacepartners.com/services/media-planning): Strategy, audience definition, and channel mix planning before a program runs. - [Media Buying](https://www.mediaplacepartners.com/services/media-buying): Negotiation, placement, and management of paid media across channels. - [Launch Management](https://www.mediaplacepartners.com/services/launch-management): Coordinated setup and launch of new media programs across channels. - [Optimization + Reporting](https://www.mediaplacepartners.com/services/optimization-reporting): Ongoing program management and performance reporting once campaigns are live. - [HelloMPP Client Portal](https://www.mediaplacepartners.com/services/hello-mpp): MPP's proprietary analytics portal. Full performance data for digital channels; traditional channels and Streaming Audio appear as an in-market timeline only. - [Media Audits](https://www.mediaplacepartners.com/services/media-audits): Free evaluation of an existing media program, MPP's primary lead-generation offer. - [Digital Advertising](https://www.mediaplacepartners.com/services/digital-advertising): Hub page for all digital channels MPP manages. - [Paid Search](https://www.mediaplacepartners.com/services/digital-advertising/paid-search): Google Ads, Microsoft Advertising, and Local Service Ads management. - [Programmatic Display Advertising](https://www.mediaplacepartners.com/services/digital-advertising/programmatic-display): Automated display buying across the open web, mobile web, and in-app environments. - [Facebook Advertising](https://www.mediaplacepartners.com/services/digital-advertising/paid-social/facebook-advertising): Paid social management on Meta's Facebook platform. - [Instagram Advertising](https://www.mediaplacepartners.com/services/digital-advertising/paid-social/instagram-advertising): Paid social management on Instagram. - [LinkedIn Advertising](https://www.mediaplacepartners.com/services/digital-advertising/paid-social/linkedin-advertising): B2B paid social management on LinkedIn. - [TikTok Advertising](https://www.mediaplacepartners.com/services/digital-advertising/paid-social/tiktok-advertising): Paid social management on TikTok. - [Streaming TV + Video Advertising](https://www.mediaplacepartners.com/services/digital-advertising/streaming-tv-and-video): Connected TV and streaming video ad buying and management. - [Streaming Audio Advertising](https://www.mediaplacepartners.com/services/digital-advertising/streaming-audio): Ad buying across streaming audio platforms. - [Traditional Advertising](https://www.mediaplacepartners.com/services/traditional-advertising): Hub page for traditional channels MPP manages. - [Broadcast TV Advertising](https://www.mediaplacepartners.com/services/traditional-advertising/broadcast-tv-advertising): Local and regional broadcast TV buying. - [Radio Advertising](https://www.mediaplacepartners.com/services/traditional-advertising/radio-advertising): Radio ad buying and management. - [Out-of-Home Advertising](https://www.mediaplacepartners.com/services/traditional-advertising/out-of-home-advertising): Billboard and out-of-home placement buying. - [Print Advertising](https://www.mediaplacepartners.com/services/traditional-advertising/print-advertising): Print ad buying and management. - [Creative Production](https://www.mediaplacepartners.com/services/creative-production): Ad design, copywriting, landing pages, and co-op creative work supporting media programs. ## Frameworks - [Orbit](https://www.mediaplacepartners.com/frameworks/orbit): MPP's marketing operating system. Connects strategy and reporting into a continuous loop; results inform strategy, which then shapes planning and buying decisions. - [Hi-5](https://www.mediaplacepartners.com/frameworks/hi-5): Five-question planning and optimization methodology applied to every channel MPP manages. - [Core vs. Explore](https://www.mediaplacepartners.com/frameworks/core-vs-explore): Framework for splitting budget and creative between proven channels/tactics (Core) and tested new ones (Explore). The two work together; successful Explore tests earn a place in Core or receive incremental budget. ## Proof - [Industries](https://www.mediaplacepartners.com/proof/industries/): Overview of the industries and verticals MPP serves, with case study links. - [Case Studies](https://www.mediaplacepartners.com/proof/case-studies/): Hub page linking to individual client case studies. - [Notre Dame Mendoza College of Business Case Study](https://www.mediaplacepartners.com/proof/case-studies/notre-dame-mendoza): Higher education media program case study. ## Areas Served - [Areas Served](https://www.mediaplacepartners.com/areas-served/): Hub page describing how MPP manages media programs for clients across the country from its Grand Rapids headquarters. - [Michigan](https://www.mediaplacepartners.com/areas-served/michigan/): Media planning and buying services for Michigan-based clients. - [Ohio](https://www.mediaplacepartners.com/areas-served/ohio/): Media planning and buying services for Ohio-based clients. ## Company - [About](https://www.mediaplacepartners.com/about): Company overview, history, and mission. - [Team](https://www.mediaplacepartners.com/team): Leadership and staff profiles. - [Careers](https://www.mediaplacepartners.com/careers): Open roles and culture information. - [Contact](https://www.mediaplacepartners.com/get-help-with-marketing): Primary contact and lead capture page. ## Optional - [Privacy Policy](https://www.mediaplacepartners.com/privacy-policy): Data handling and privacy practices. - [Terms and Conditions](https://www.mediaplacepartners.com/website-terms-and-conditions): Website terms of use.