The marketing doctor will see you now.
Successful healthcare marketing involves more than the tired creative tropes and platitude filled landing pages that pollute the market. MPP gives your marketing strategy a full examination, we root out bottlenecks, missteps, and help you stand out through process, messaging, copy, and creative. Attract new patients, improve satisfaction, grow service lines, and build trust with thoughtful and innovative healthcare marketing strategies from MPP.
The difference is diagnosis.
It all begins with diagnosing where the problems in your patient journey and process exist. Then we determine what changes can be made that make the most impact. Through collaboration and communication MPP develops a strategy just for you, for your goals, and your unique situation. Any agency can take your budget and spend it. MPP is for healthcare organizations seeking a complete strategy, a fresh approach, and a highly collaborative marketing partnership. Join these organizations and others:
Healthcare marketing challenges
We understand the unique challenges the healthcare industry faces and tailor our strategies to fit the specific needs of each client. Some marketing challenges healthcare organizations face include:
- Fractured healthcare marketing strategies: Healthcare is a vast sector and oftentimes, marketing strategies can become fractured amongst organizations. MPP helps get your marketing efforts on track, on the right platforms, across different systems.
- HIPAA compliance: It’s undeniable that HIPAA compliance is one of the biggest obstacles in healthcare marketing. Don’t put your reputation on the line with inexperienced marketers. MPP has a roster of healthcare clients and understands the nuts and bolts of HIPAA regulations.
- Disappearing into a sea of sameness: Building and maintaining a recognizable brand is tough in any sector. Sometimes, you blend in with everyone else and feel like you’re in a marketing rut. With strategic co-labs, MPP offers fresh messaging and visual treatment ideas to help boost your brand.
Healthcare marketing services for success
MPP offers comprehensive digital and traditional healthcare marketing solutions. Our healthcare marketing services include:
- Full-funnel marketing strategy: Be in front of patients when they are making choices about their health with full-funnel marketing and communication strategies across digital and traditional platforms.
- Growing relationships: We focus on relationship building, not transactions, establishing a true partnership both with you and our vendors.
- Data-driven insights: Our analytics software, HelloMPP, streamlines info sharing and aligns organizational goals in one full-service portal. See insights for each strategy and tactic deployed.
- Strategic media planning: Effective media planning delivers data and insights to help you make better decisions about your advertising campaigns.
- Finding the right people: Healthcare is a very personalized sector. Therefore, personalized healthcare marketing is a must-have. Finding your audience segments in healthcare marketing can be complex. MPP chooses the right platforms and uses the right tools to reach your audience, where they’re at.
How our healthcare marketing process works.
Discovery
This high level meeting sets the stage for everything. We dive into your audience, competitors, goals, previous efforts and more.
Strategic sessions and creative co-labs
MPP takes you through workshops to draw out the knowledge inside your team. Buying triggers, barriers, motivators, messaging, and creative ideation are on the menu.
Expert healthcare marketing recommendations
Our market and competitive research is compiled into a brief that details our preliminary marketing recommendations.
We get to work
We optimize and analyze ongoing marketing efforts to reduce your costs, increase your conversions, and improve your campaign reach.
Healthy marketing = better outcomes.
A healthy marketing strategy requires a holistic approach. From messaging and creative to landing page and patient journey, a breakdown in any part can spell disaster for your campaigns. MPP collaborates with you to find those weak spots to create a full-funnel campaigns designed for long-term sustainable results.
Further reading about marketing
