Finance marketing you can take to the bank.
Full-service marketing solutions for banks, credit unions, and other financial services providers designed to strengthen your brand, engage your members, and promote your products.
In your best interest.
Whether you’re a bank, credit union, or business that offers any type of financial services, marketing is challenging. With countless institutions vying for the same customers, standing out can feel like an uphill battle. Partnering with an agency that has deep experience marketing financial services is a game-changer. We see past the basics, beyond the same old tactics, and take aim at your goals. Not only does MPP have the strategic experience to deliver, but we also have the industry knowledge and creativity to overcome challenges like those below.
Finance marketing challenges
- Balancing regulation with personalization: We understand the nuances of financial marketing. The red tape and strict regulations can make it tough to deliver compelling messages while staying in compliance. MPP takes proactive measures to ensure your ads follow regulatory and platform rules while reaching the right people.
- Demonstrating value: In general, money and finances can be a sensitive topic. If you’re having a hard time thinking outside of advertising rates and promotions, MPP can help. Our co-labs help break down creative barriers and help discover financial marketing ideas that resonate with audiences.
- Competing with mega-banks: While it’s tough to directly compete with big bank marketing budgets, if you’re a smaller, local institution, there are ways to stand out that don’t involve increasing your spending. As a small agency ourselves, we know a competitive advantage is how well you know your community. We take our understanding of local markets and leverage them so you shine.
How do we do it?
Understanding the nuances of the market
Finance marketing comes with its own set of challenges. Regulations, compliance issues, and a complex target audience demand a tailored approach. An agency unfamiliar with these nuances might lack the specific knowledge and experience required to navigate the financial world. We get it and this insider experience gives us a deep understanding of the landscape and regulatory environment across platforms.
Seeking long-term success
Our goal is to build a long-term strategic partnership with you. Not spend your media budget and move on. While short-term campaigns may show growth at first, they can lose steam and plateau over time. A larger cohesive strategy is required. MPP becomes an extension of your team, working closely with you to understand your business goals and develop a financial marketing plan that aligns with your overall strategy. We go beyond running and optimizing campaigns. MPP digs deep with you through strategy workshops and creative co-labs to develop real solutions that deliver real results.
Using data and insights to drive customer growth
We recognize that in this day and age, finance marketing strategies must be guided by data. Tailoring experiences to your audience is critical for developing customer relationships. We use our historical industry insights to develop financial marketing strategies. This means we choose the channels and that have strategically performed for finance AND are authentic to your brand. When you need see how things are going, our client portal HelloMPP is available 24/7.
How our finance marketing process works.
Discovery
This high level meeting sets the stage for everything. We dive into your audience, competitors, goals, previous efforts, and more.
Strategic sessions and creative co-labs
MPP takes you through workshops to draw out the knowledge inside your team. Buying triggers, barriers, motivators, messaging, and creative ideation are on the menu.
Expert finance marketing recommendations
Our market and competitive research is compiled into a brief that details our preliminary marketing recommendations.
We get to work
We optimize and analyze ongoing marketing efforts to reduce your costs, increase your conversions, and improve your campaign reach.
Grow with us.
Stop wasting marketing budget on the wrong campaigns or platforms, and bring in the financial marketing experts. Finance marketing requires know-how, strategic thinking, and creativity. MPP has you covered.
Further reading about marketing
