Facebook lead generation ads pros and cons

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Facebook lead generation ads pros and cons
Clients, we hear you loud and clear – you want leads. And it’s no secret that lead generation is important for growing your business. In the world of digital marketing, lead generation ads are like fishing nets. You cast them out on platforms like Facebook, and when someone bites, you reel them in, growing a database of potential customers who are ready to be nurtured and converted.

As a seasoned marketing agency, we’ve seen it all when it comes to digital lead ads. And, like any marketing tool, Facebook lead ads have their pros and cons. While they can be a powerful tool for generating leads, it’s important to understand their limitations and use them strategically. Let’s take a closer look at the pros and cons of lead generation ads on Facebook.

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Facebook lead generation ads pros:

Facebook lead ads simplify the lead generation process. These ads appear like any other, but when clicked, a form opens with the user’s pre-populated contact information. Easy peasy, right? To get a better sense of why Facebook lead ads can be so effective, let’s dive in.
Facebook lead generation ads are easy to fill out

Pros: Facebook lead generation ads are easy to complete

When you run a Facebook lead ads campaign, Facebook users can fill out lead forms without leaving the social media platform. Facebook automatically fills the form with a person’s contact information and all they need to do is click “submit.”

Whether they find your ad in the Facebook News Feed, Articles, Messenger, or Stories, users are never sent to an external landing page. Along with staying on platform, lead ads are mobile friendly and easy to interact with. When the form filling process is simple, it reduces the number of abandoned forms. Of course, it is also up to you (or your marketing partner) to have a sales funnel in place once leads start coming through. We go over how to qualify leads in this article: Cold, warm, and hot leads: what’s the difference?

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facebook lead gen ads allow you to find your target audience

Pro: Facebook lead generation ads use targeting

With billions of active users on Facebook (3.065 billion monthly users, to be exact), it’s clear that many of your current and potential customers are already using the platform, and it’s up to you to find them. Use interests, demographics, and geography to reach those people and gather key information from qualified leads. You can then use that key customer information you’ve collected to create more targeted ad campaigns in the future.

Targeted lead ads aren’t just a cost-saving measure; they’re a profit booster. By focusing your efforts on the right audience, you can maximize your return on investment. Discover why it’s more important than ever to use target audiences here.

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facebook lead generation ads are cheaper compared to alternatives

Pro: Facebook lead generation ads can be cost effective

Compared to other platforms, Facebook ads are pretty budget friendly. Facebook lead ads are designed to encourage quick and easy conversions, reducing the cost per lead. The average is around $0.97 for each click and $7.19 for every 1,000 impressions. Compare this to the $4.66 cost-per-click average on Google.

However, costs vary by industry and campaign objective, so remember that this number can fluctuate.

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Facebook lead generation ads cons:

Facebook lead ads are easy to complete, use targeting to find customers among the billions of users, and can be a cost-effective lead generation tool for businesses. So, what are the downsides?
not all Facebook lead ads bring in quality leads

Con: Facebook lead generation ads can bring in low-quality leads

Sure, pre-filled forms make it easy for people to sign up, but are they really interested? Sometimes, a person might accidentally click or fill out a form just out of curiosity. This can lead to low-quality leads that don’t convert. While this is a problem with lead ads across the board, the ease of filling out the form can increase these poor-quality leads. You’re also assuming the user’s pre-filled information is accurate and up to date.
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a user engaging with her smartphone

Con: Facebook lead generation ads lack user engagement

Since users never leave the Facebook platform when submitting a lead form, they don’t interact with your website or get a feel for your brand in a deeper or more meaningful way. While the lead filling process is super convenient, this might not be the best way to build a strong connection with your audience. This lack of engagement can make it harder to turn those leads into loyal customers.
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Facebook lead generation ads have customization restrictons

Con: Facebook lead ads offer limited customization

In Facebook, you’re confined to the limitations of the lead form in the platform, offering limited options for customization. This means you are bound to predetermined character limits, stylization choices, CTAs, and more. If you are in an industry that needs to collect very specific information for qualified leads, it might be more difficult to set up an effective leads campaign within Facebook.
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The final verdict: should you use Facebook lead ads?

While Facebook lead ads have their limitations, they can still be a valuable tool when used strategically. The key lies in how they are used, keeping the pros and cons in mind. If you’re interested in adding Facebook lead ads to your digital marketing, contact us today!
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