Why Education Content Marketing Matters

by

Why education content marketing matters
No matter your industry, you simply can’t afford to not take advantage of the powers of content marketing, and the education field is no exception. You’re asking people to hand over, in some cases, tens or hundreds of thousands of dollars – it’s not a decision that people will take lightly! To win over potential students, you’ll need to make your case – and to do that, you’ll need content marketing. Here are some benefits of education content marketing, and some ideas to get you started.
divider
Education content marketing benefit #1: Improved SEO

Education content marketing benefit #1: Improved SEO

One of the primary benefits of content marketing is that it will give you improved search engine optimization. Even if this was somehow the only benefit of content marketing, it would still be worth your time. Consistently producing relevant and engaging content signals to search engines that you are an authority in the realm of education. More content equals more opportunities for people to find you, and it will also help you rank higher in search results.
Gold star - Try this for education content marketing

Try this

To help improve your SEO, you’ll want to make sure to develop lots of written content. Videos are great for other things, but unless you are also posting written transcripts, they won’t give you any SEO juice, so they can’t be your sole focus. Write articles that hit keywords that you’d like to rank for, and make sure to have alt tags on all your images.

divider
Education content marketing benefit #2: Build your reputation

Education content marketing benefit #2: Build your reputation

Sharing content isn’t just about getting to a certain word count – it’s about sharing yourself with potential students. By controlling what you share, you get the opportunity to build the reputation you want for your educational institution. Content marketing allows you to showcase your institution’s expertise, values, and unique selling points. Not everyone will be close enough to visit your campus, so it’s extra important to use your online presence to give potential students an idea of what they can expect. The more quality content you share, the more trust and credibility you’ll build among students, parents, and alumni.
Gold star - Try this for education content marketing

Try this

Is your school intensely academics focused? Write a blog post highlighting the accolades and achievements of some of your teaching staff or share an in-depth look at one of your best programs. Do you want to focus more on student life? Post a video highlighting some of the interesting and unique groups you have on campus. Be sure to promote any new content on your social media channels.

divider
Education content marketing benefit #3: Build community engagement

Education content marketing benefit #3: Increase community engagement

The more you get your educational institution out there, the more opportunities you’ll have to engage with students, past, present, and potential. Especially in this age of social media, engagement is everything. The more engagement you get, the more likely you’ll be to show up in people’s feeds, which gets more eyes on your school.
Gold star - Try this for education content marketing

Try this

Write a blog post profiling a successful past student. If they’ve achieved something great, share it! A potential student might read that and think “hey, that could be me!” Or you could put out a call on social media for past students to share some of their most memorable moments on campus, and then compile the results into a blog post you can share.

divider
By implementing a well-crafted content marketing strategy, educational institutions can achieve significant benefits in terms of brand awareness, student recruitment, and overall institutional success. By consistently creating and sharing valuable content, you can position your school as a leader in your field and build lasting relationships with your community.
Post wrap up

Ready to take your education content marketing to the next level?

Contact MPP today!