What are UTMs?
If you were to list the internet tools you encounter every day, you’d probably start listing things like browsers, search engines, and cookies....
3 min read
Marketing
Traditional marketing best practices
Follow these traditional marketing best practices to get the most out of your radio, out-of-home/billboard, and broadcast TV advertising.
Podcast advertising on streaming audio
Have you considered adding podcast advertising to your marketing mix? MPP breaks down different podcast ad options, benefits, and more.
Cold, warm, and hot leads: What’s the difference?
What exactly are cold, warm, and hot sales leads? What marketing tactics can you use to reach these groups?
Advertising regulations in higher education you need to know
If you don’t know the rules for higher education advertising, you could put your reputation at risk. Set yourself up for success by learning what you can't say in your higher education marketing.
Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Why your landing page is as important as your ad
Landing pages are often an afterthought. But in reality, they deserve at least as much consideration as your ads. Here's why.
Four unique traditional advertising types
When you think of innovation in advertising, your mind probably goes straight to digital media. Social platforms in particular are constantly...
MPP’s guide to Google Ads Part 2
MPP breaks down more Google ad campaigns - videos, Performance Max, Apps, and Discovery Campaigns.
Geotargeting vs. Geofencing – what’s the difference?
Two common types of location targeting are geofencing and geotargeting. Here's what you need to know about the difference between the two.
