Cold, warm, and hot leads: What’s the difference?
What exactly are cold, warm, and hot sales leads? What marketing tactics can you use to reach these groups?
5 min read
Marketing
Advertising regulations in higher education you need to know
If you don’t know the rules for higher education advertising, you could put your reputation at risk. Set yourself up for success by learning what you can't say in your higher education marketing.
Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Why your landing page is as important as your ad
Landing pages are often an afterthought. But in reality, they deserve at least as much consideration as your ads. Here's why.
Four unique traditional advertising types
When you think of innovation in advertising, your mind probably goes straight to digital media. Social platforms in particular are constantly...
MPP’s guide to Google Ads Part 2
MPP breaks down more Google ad campaigns - videos, Performance Max, Apps, and Discovery Campaigns.
Geotargeting vs. Geofencing – what’s the difference?
Two common types of location targeting are geofencing and geotargeting. Here's what you need to know about the difference between the two.
MPP’s guide to Google search and display ads
Our guide to Google search and display ads gives you the ins-and-outs of Google's ad network and how it fits with your marketing strategy.
How to prioritize marketing projects to achieve goals
In this article, we’ll help you decide how to prioritize marketing projects. Once you're focused, you're ready to put together a plan and start achieving your goals.
What is media neutrality?
When it comes to advertising, what is media neutrality – and what does it mean for your campaigns? Let’s break it down.
