What is ad fatigue?
If you’re seeing ad performance dip, ad fatigue may be the culprit. Follow these simple tips to ensure that fatigue is kept to a minimum.
4 min read
Marketing
Top benefits of content marketing
You may have heard buzz about content marketing, but what exactly is it? MPP answers this question and goes over benefits of creating content.
How to use UTMs for your marketing goals
Small but powerful, UTMs can help you gather granular data that will enable you to make informed decisions. Here's what you need to know.
Should I be advertising on Google Performance Max?
Since its launch, clients have asked: should I be advertising on Google Performance Max? MPP helps answer this question.
What are UTMs?
If you were to list the internet tools you encounter every day, you’d probably start listing things like browsers, search engines, and cookies....
Traditional marketing best practices
Follow these traditional marketing best practices to get the most out of your radio, out-of-home/billboard, and broadcast TV advertising.
Podcast advertising on streaming audio
Have you considered adding podcast advertising to your marketing mix? MPP breaks down different podcast ad options, benefits, and more.
Cold, warm, and hot leads: What’s the difference?
What exactly are cold, warm, and hot sales leads? What marketing tactics can you use to reach these groups?
Advertising regulations in higher education you need to know
If you don’t know the rules for higher education advertising, you could put your reputation at risk. Set yourself up for success by learning what you can't say in your higher education marketing.
Media agencies vs creative agencies: what’s the difference?
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
