How Google Ads Work
What happens behind the scenes at Google Ads? Learn how Google decides to rank search ads.
4 min read
Marketing
Five ways to improve conversion rates
Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.
Why is Brand Identity Important in Marketing?
Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.
How to run an A/B test
Now that you know what they are, you may be wondering how to run an A/B test. This article will explain the basics.
What is A/B Testing?
What is A/B testing and should or shouldn't you use it in marketing? Find out in our article.
Small Business Marketing Challenges and Solutions
Discover four common small business marketing challenges and solutions to help conquer these marketing woes.
How to verify your domain
Many platforms require domain verification, especially if you are running advertising within a platform. This article explains how to verify your domain, the importance of it, and answers some common questions about domain verification.
Types of Video Marketing Every Business Needs To Know
Grab consumers’ attention with eye-catching videos. Learn about video marketing and some common video advertising options you have.
5 Important Digital Marketing KPIs
Discover the digital marketing KPIs that allow businesses to track performance and grow their business faster.
4 common social media marketing mistakes
Are you ready to tackle social media marketing? Avoid these 4 common social media marketing mistakes as you plan your strategy.
