MPP’s guide to Google search and display ads
Our guide to Google search and display ads gives you the ins-and-outs of Google's ad network and how it fits with your marketing strategy.
6 min read
Digital Marketing
Michigan cannabis advertising regulations you need to know
How can cannabis brands advertise in a market that’s so tightly controlled? MPP breaks down Michigan cannabis ad regulations you need to know.
How does geofencing advertising work?
Learn how geofencing advertising works, best practices to follow, and the platforms that support geofencing advertising.
Linear TV vs. OTT
We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s...
How to effectively set your marketing budget
Whether you’re starting from scratch or reevaluating your marketing spend, MPP's tips will help you effectively set your marketing budget.
Why you need an SSL certificate for your website
Discover why you need an SSL certificate for your website. Site security impacts users and businesses alike. Discover why SSL certificates are essential for websites today.
Why using a target market is important in advertising
Target market is one of the many factors that contribute to marketing strategy. Discover why finding your target market can make or break your campaign's success.
Traditional Radio vs. Streaming Audio
Is streaming audio killing the radio star? Not so fast! In this article, we dive into the differences between traditional radio and streaming audio advertising.
Deprecation of third-party cookies
With the depreciation of third-party cookies on the horizon, discover how marketers can adapt to a privacy-first world to stay relevant.
Google Performance Max Marketing: What brands and advertisers need to know
In this article, we answer questions about how to use Google Performance Max marketing, what it is, and how it impacts advertisers and brands.
