Geotargeting vs. Geofencing – what’s the difference?
Two common types of location targeting are geofencing and geotargeting. Here's what you need to know about the difference between the two.
4 min read
Marketing strategy
How to avoid risk when working with an agency
When it comes to hiring an agency to handle your marketing or advertising, there is always an element of risk. You vet them thoroughly, but at...
How to prioritize marketing projects to achieve goals
In this article, we’ll help you decide how to prioritize marketing projects. Once you're focused, you're ready to put together a plan and start achieving your goals.
What is media neutrality?
When it comes to advertising, what is media neutrality – and what does it mean for your campaigns? Let’s break it down.
Michigan cannabis advertising regulations you need to know
How can cannabis brands advertise in a market that’s so tightly controlled? MPP breaks down Michigan cannabis ad regulations you need to know.
Should I rebrand or generate leads?
Have you ever wondered if you should rebrand or generate leads? You're not alone! Read on for our tips and guidance on this common question.
How does geofencing advertising work?
Learn how geofencing advertising works, best practices to follow, and the platforms that support geofencing advertising.
How to effectively set your marketing budget
Whether you’re starting from scratch or reevaluating your marketing spend, MPP's tips will help you effectively set your marketing budget.
Why you need an SSL certificate for your website
Discover why you need an SSL certificate for your website. Site security impacts users and businesses alike. Discover why SSL certificates are essential for websites today.
Healthcare Advertising Regulations You Need to Know
Advertising in the healthcare field can feel daunting - but it doesn't have to! In this article, we’ll give you the basic rundown of what you need to know about healthcare advertising regulations and give you sources on where to dig deeper.
