How to use UTMs for your marketing goals
Small but powerful, UTMs can help you gather granular data that will enable you to make informed decisions. Here's what you need to know.
4 min read
Marketing strategy
What are UTMs?
If you were to list the internet tools you encounter every day, you’d probably start listing things like browsers, search engines, and cookies....
Tips for branding and awareness campaigns
Whether you’re a well-established brand with a long history or the new brand on the block, you need to incorporate branding and awareness into...
Traditional marketing best practices
Follow these traditional marketing best practices to get the most out of your radio, out-of-home/billboard, and broadcast TV advertising.
The importance of branding and awareness campaigns
When it comes to growing your business, leads aren't everything. Here’s what you need to know about the importance of branding and awareness.
Cold, warm, and hot leads: What’s the difference?
What exactly are cold, warm, and hot sales leads? What marketing tactics can you use to reach these groups?
Recession Marketing 101: Tips on Advertising During a Recession
Discover MPP's top 5 tips you need to get started advertising during a recession.
How to prepare for your creative co-lab
MPP's creative co-labs are a powerful way to cut through the clutter and optimize the creative brainstorming process.
Recession Marketing 101: Knowing Your Product or Service
In our recession marketing series so far, we’ve covered some of the biggest questions you may have about advertising when economic times are...
Advantages of local advertising
Everyone has local customers – why not try to reach yours? Local advertising offers many benefits for small and big businesses alike.
