How does Google Analytics 4 benefit my advertising?
Google Analytics 4 offers powerful benefits for businesses and brands, from user data to improve marketing to website insights.
4 min read
Marketing strategy
How the digital media buying process works
Media buying can be a confusing process, and untangling the intricacies of digital media buying is no exception. With channels like display,...
Infographic: Why you need an omni-channel media mix
Someone who gets to know your brand through seeing your ads in an omni-channel media mix will be much more likely to convert. Here's why.
What is ad fatigue?
If you’re seeing ad performance dip, ad fatigue may be the culprit. Follow these simple tips to ensure that fatigue is kept to a minimum.
Top benefits of content marketing
You may have heard buzz about content marketing, but what exactly is it? MPP answers this question and goes over benefits of creating content.
How to use UTMs for your marketing goals
Small but powerful, UTMs can help you gather granular data that will enable you to make informed decisions. Here's what you need to know.
What are UTMs?
If you were to list the internet tools you encounter every day, you’d probably start listing things like browsers, search engines, and cookies....
Tips for branding and awareness campaigns
Whether you’re a well-established brand with a long history or the new brand on the block, you need to incorporate branding and awareness into...
Traditional marketing best practices
Follow these traditional marketing best practices to get the most out of your radio, out-of-home/billboard, and broadcast TV advertising.
The importance of branding and awareness campaigns
When it comes to growing your business, leads aren't everything. Here’s what you need to know about the importance of branding and awareness.
