Linear TV vs. OTT
We recently broke down the reasons why traditional linear TV is – contrary to what the Netflix CEO might tell you – not dead or dying. But what’s...
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Blog
How to effectively set your marketing budget
Whether you’re starting from scratch or reevaluating your marketing spend, MPP's tips will help you effectively set your marketing budget.
Is Linear TV Dead?
The CEO of Netflix, Reed Hastings, recently made a big splash in the headlines, declaring that the death of linear TV is imminent. In 5 to 10...
Political Case Study
Discover how Media Place Partners helped propel candidates into office in our political case study.
MPP CFO Jason Balk discusses how automation supercharged our revenue per employee
Media Place Partners CFO Jason Balk recently discussed with CFO.com how MPP was able to triple revenue per employee by utilizing NetSuite...
Why you need an SSL certificate for your website
Discover why you need an SSL certificate for your website. Site security impacts users and businesses alike. Discover why SSL certificates are essential for websites today.
Healthcare Advertising Regulations You Need to Know
Advertising in the healthcare field can feel daunting - but it doesn't have to! In this article, we’ll give you the basic rundown of what you need to know about healthcare advertising regulations and give you sources on where to dig deeper.
Why using a target market is important in advertising
Target market is one of the many factors that contribute to marketing strategy. Discover why finding your target market can make or break your campaign's success.
Traditional Radio vs. Streaming Audio
Is streaming audio killing the radio star? Not so fast! In this article, we dive into the differences between traditional radio and streaming audio advertising.
West Michigan Whitecaps Case Study
Explore our West Michigan Whitecaps case study to learn how MPP helped the minor league baseball team increase attendance and sell out hospitality areas.
