If you don’t know the rules for higher education advertising, you could put your reputation at risk. Set yourself up for success by learning what you can't say in your higher education marketing.
As it turns out, research actually shows that if you advertise during a recession, it can cost you less and gain you more.
Media agencies and creative agencies are great resources for your brand, but they are not the same. Discover the difference between the two.
Landing pages are often an afterthought. But in reality, they deserve at least as much consideration as your ads. Here's why.
When you think of innovation in advertising, your mind probably goes straight to digital media. Social platforms in particular are constantly...
MPP breaks down more Google ad campaigns - videos, Performance Max, Apps, and Discovery Campaigns.
Two common types of location targeting are geofencing and geotargeting. Here's what you need to know about the difference between the two.
Our guide to Google search and display ads gives you the ins-and-outs of Google's ad network and how it fits with your marketing strategy.
When it comes to hiring an agency to handle your marketing or advertising, there is always an element of risk. You vet them thoroughly, but at...
In this article, we’ll help you decide how to prioritize marketing projects. Once you're focused, you're ready to put together a plan and start achieving your goals.
