Blog

When not to refresh your creatives

While it’s important to know when it’s time for a change, it’s equally important to know when not to refresh your creatives. Here are some tips.

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Discover the five elements that your ad must have to win business.

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Keeping a campaign running for too long can cause ad fatigue. But how do you know when it’s time to refresh creatives? Here are 5 tips.

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Google Analytics 4 offers powerful benefits for businesses and brands, from user data to improve marketing to website insights.

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Media buying can be a confusing process, and untangling the intricacies of digital media buying is no exception. With channels like display,...

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Someone who gets to know your brand through seeing your ads in an omni-channel media mix will be much more likely to convert. Here's why.

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If you’re seeing ad performance dip, ad fatigue may be the culprit. Follow these simple tips to ensure that fatigue is kept to a minimum.

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Small but powerful, UTMs can help you gather granular data that will enable you to make informed decisions. Here's what you need to know.

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Since its launch, clients have asked: should I be advertising on Google Performance Max? MPP helps answer this question.

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