Google Performance Max Marketing: What brands and advertisers need to know
In this article, we answer questions about how to use Google Performance Max marketing, what it is, and how it impacts advertisers and brands.
5 min read
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How Google Ads Work
What happens behind the scenes at Google Ads? Learn how Google decides to rank search ads.
Five ways to improve conversion rates
Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.
Why is Brand Identity Important in Marketing?
Branding boosts credibility and is critical to your overall success. Discover why investing in your company’s brand identity is important in today’s market.
Small Business Marketing Challenges and Solutions
Discover four common small business marketing challenges and solutions to help conquer these marketing woes.
How to verify your domain
Many platforms require domain verification, especially if you are running advertising within a platform. This article explains how to verify your domain, the importance of it, and answers some common questions about domain verification.
3 reasons to use HTML5 for your next banner ad
If you're wrestling with choosing GIF animation or HTML5 for your next animated banner, we've got just the thing for you. In this snack-sized article we give you 3 reasons to use HTML5 for your next banner ad.
The cost of hiring a marketing agency
Agency prices shouldn’t be a secret. We’ll go over the typical cost of hiring a marketing agency and the services and expertise you're paying for.
How to advertise on radio
Learn when to use traditional radio advertising, what goes into the cost of running a radio ad, and how to find the right radio audience.
How to track traditional media with Google Analytics
Tracking traditional media with Google Analytics might be a little tricky, but its possible. We'll show you how.
