How to make a buyer persona
In Part 2 of our series, you’ll learn how to make a buyer persona in four simple steps.
What is a buyer persona, and do you need one?
Every ad campaign needs an audience. But how do you find them? We guarantee your marketing efforts will be more focused and effective if you take the time to do the research and craft some buyer personas.
Five ways to improve conversion rates
Whether you’re hoping for clicks, form fills, or completed purchases, conversions are the desired outcome of every campaign. We’ve put together a list of five ways to improve your conversion rates.
How to run an A/B test
Now that you know what they are, you may be wondering how to run an A/B test. This article will explain the basics.
What is A/B Testing?
What is A/B testing and should or shouldn’t you use it in marketing? Find out in our article.
