IN their words

Laura Hogg

Art Director

Laura Hogg, our Art Director, thrives on tackling new challenges and creating awesome ads for clients. A GVSU graduate, Laura started in creative writing and marketing before making the transition to graphic design. Being here since 2013 has taught her to roll with the punches, stay positive, and take what comes in the ever-evolving world of advertising. She’s proven herself a rockstar at adapting brand books for outstanding results, like when she designed all-new billboards and digital ads for Countryside Greenhouse in 2024. Her designs (and puns) brought a bright and colorful redesign to a historic local company that caught the eye and made people smile. When she's not dreaming up new ideas for clients, she can be found throwing pots on a pottery wheel or playing with her magical corgis, Merlin and Faye.

“Eventually, everything connects.” -- Charles Eames

Laura Hogg

Articles

How to run an A/B test

How to run an A/B test

Social media marketing tips for schools

Social media for schools: the top 5 tips for success

What is A/B Testing?

What is A/B Testing?

Top 4 healthcare content marketing benefits

Top 4 healthcare content marketing benefits

4 Facts that Prove the Power of Outdoor Advertising

4 Facts that Prove the Power of Outdoor Advertising

Traditional radio vs. streaming audio

Traditional Radio vs. Streaming Audio

Pros and cons of using AI images in advertising

Pros and cons of using AI images in advertising

The importance of branding and awareness campaigns

The importance of branding and awareness campaigns

4 common social media marketing mistakes

4 common social media marketing mistakes

Say hello to MPP.

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